Focussing our efforts

This year we supported more people from deprived areas than last year. This was because of the amazing outreach work done by our Outreach team, to reach new people in areas we haven't previously worked in. This is incredibly impactful, because these areas have been hit hardest by COVID-19.

Deprivation

IMD: Combined

36%

Of interactions were with people from the 20% most deprived areas

We plan on doing more of this work next year, after the great success of the last 12 months.